The Business Environment

Categories: Modules
Includes lifetime access

Course Overview

By the end of this module you will be able to:

  • Explain the
    components and characteristics of the business environment
  • Describe the
    macro-environment, as well as how the sub-environments influence the business
    and its continued existence.
  • ┬áDiscuss the
    role players in the market environment, as well as how the different role
    players affect the success of the business.
  • Explain the actors in the micro-environments, as well as how these factors influence the
    success of the business.
  • Explore the
    impact of the macro-, market and micro-environment on the organisation, using a
    SWOT analysis