The Business Environment
By the end of this module you will be able to:
- Explain the
components and characteristics of the business environment
- Describe the
macro-environment, as well as how the sub-environments influence the business
and its continued existence.
- Discuss the
role players in the market environment, as well as how the different role
players affect the success of the business.
- Explain the actors in the micro-environments, as well as how these factors influence the
success of the business.
- Explore the
impact of the macro-, market and micro-environment on the organisation, using a